imgOur Vision

– Become an emerging movement of entrepreneurial spirit, diversity and inclusiveness.

– We ideate, create and innovate research methodology, free from the conditions which have hampered and hindered established institutions.

– Pioneering centralised research hub for communities in urban areas that build capacity and provide accurate and credible data. Emphasis placed on creating disruptive, alternative and experimental models for engaging and upskilling local community members in research.

– Develop future-proofed products (toolkits, workshops, ‘quiet room’ sessions with universities, consultations and media campaigns) that involve the community extending from research all the way into implementation.

– Develop new partnerships to facilitate change, while experimenting with processes to build and design more inclusive and targeted businesses within the community. For example, addressing issues with recruitment and employee progression.

– Provide continuous innovation with new and alternative models for engaging and upskilling local communities in research, with unique and credible products and services emanating from this.

– Future-proof against the emerging needs of local communities by identifying emerging trends and building frameworks and approaches that can be scaled and replicated across the UK.


imgOur Mission

We {Centric Community Research} build a bridge between institutions and our communities by making research more accessible for the excluded. Our research represents their lived experience. Hope is human-centric.

Centric was developed to rethink how research is done in underserved communities and to close the intellectual gap within academia, between the community and academic institutions themselves.

We embarked on a journey to create a new research standard by building a community research model to mobilise and upskill community members to participate in a far more owned and directive manner. We develop research and delivery frameworks, approaches and methodologies that are by the people and for the people.

Ultimately, we aim to facilitate social brokerage between communities and institutions in order to establish collaborative and equitable partnerships. This synergy of research and delivery, with entrepreneurial ingenuity, can be used as a form of community-led social reform.

Centric was formulated through Shaun Danquah’s vision to rethink research, evolving through his discussions with Tyler Fox, Paul Addae and Daniel Morris. Their vision is for Centric to become a community-owned model that can conduct research specialising in knowledge and culture production.



"No pain, no ideation"

- Shaun Danquah img

Our values

  • Collaboration

    We honour an authentic relationship with the community at every stage of our work processes by feeding back to the community in order to continuously include their input. We empower them by giving the community shared ownership and responsibility. Centric works with a deep willingness to reach the heart of communities that are underserved and underrepresented through collaboration.


  • Entrepreneurship & employment

    Centric welcomes the entrepreneurialism of its community researchers in order to strengthen their positions in the economy. We facilitate their upskilling and employment by putting them in positions to contribute to research. Community researchers’ progress and roles will be formed around their existing skill sets, with tailored plans to upskill and improve working practices.

  • Nuance

    Lived experience within urban communities is an asset rather than a blemish to be overcome. Centric values this and our research approach values flexibility, agility and mobility in order to stay abreast of emerging trends in the community.

  • Trust and Transparency

    Our working ethics are empathy-based, transparent and inclusive, feeding a spirit of consideration and unity. We guarantee the confidentiality of our data providers, plus tech integrity. Centric encourages familiarity; people researching are familiar with the people being interviewed, i.e., similar background and experiences, etc.

  • Representation

    Our community researchers are encouraged to help articulate the thoughts, nuances and sentiments of urban communities on platforms where their voices can be heard and actions can be taken. They are selected on the basis of the APC model – accessibility, positionality and credibility within their community. Centric encourages local growth by recruiting community researchers via informal networks within their community.

  • Innovation

    We will be at the forefront of an up-and-coming age of tech innovation in order to capture emerging nuances and trends. Centric is built around a new working model reflecting the current market of remote working and cultural dexterity. We embrace disruption within the academic space by allowing community researchers to contribute their lived experiences and insights in a direct and different way.


  • Culturally Appropriate

    Centric uses the cultural insight and sense of ethics within urban communities to identify nuances traditional research would have missed. Racial equity is prioritised in order to serve those underserved. We structure business relationships by leveraging the cultural insights and voice of our community researchers as an asset and expertise. An equitable exchange (social brokerage) between institutions and community is always the aim.



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