Fashion is an art and form of self-expression. It can allow us to feel empowered and be in touch with our inner-self. Fashion allows us to represent ourselves and also make a statement.
Gen Z are constantly pushing for great changes, whilst now being at the pinnacle of innovation and creativity in fashion and creative spaces. We are currently in the era where ongoing challenges within politics, race and environmentalism, along with the voice of people, are being amplified more and in the most unconventional ways. Social media and fashion has become a hub for expressing this change.
Currently, the biggest ongoing conversation in fashion is the green agenda. At Centric, we want to be part of this conversation too. We have observed its importance and how it affects us. However, there are some underlying problems with the green agenda and sustainability within fashion.
This is despite the manner we are changing the fashion industry to be more diverse and are receiving the accolades we deserve for the great influence that black and ethic minorities have had. We are now seeing that within a sector of fashion, the sustainable fashion industry is built upon amplifying the white voices and white faces.
As much as the sustainable fashion movement can and should be a space for community, consumers with low incomes cannot afford to spend hundreds of pounds on sustainable clothes, especially in our current climate with the cost of living crisis.
With Centric now identifying this problem amongst the seldom-heard communities and their place within the green space, there has been an incredible flow of ideas and work produced for our project.
As a collective, we have produced some great content; producing literature reviews and hosting interviews. However, this is just the beginning of what Centric plans to do. The end goal is to develop a 20 piece fashion line, which will be centred around using fashion garments to spread important messages and let the clothes do the talking.
We are in talks with some amazing fashion brands and people to support and collaborate with us, to help showcase our line. In February 2023, we hope to showcase our 20 piece clothing line, hosting a fashion show at Shoreditch House in line with London Fashion week. Alongside the fashion show will be our fashion protest exhibition, which is not to be missed as we creatively push our message and take on our approach to urban expressionism. In the lead up to our fashion show, we aim to have pop-ups and interactive events which include the support of many great clothing brands, upcoming brands and creatives.
This project has been well received from many creatives from all areas and the community of London. They have really come forward to help push the green agenda, whilst we intertwine it with high-end fashion, culture and diversity which we want to broadcast to kickstart change.
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