Yusif grew up as a young rebel, but he never had bad intentions as a child, neither as an adult. He just got it how he lived. Growing up in a poor income based home and raised by a single black mother from Brixton, Yusif saw it as normal but as he grew, history told its part.
Quickly criminalised by peers through his teens he had to create a legitimate path and career for himself or alternatively he would become a victim of society.
Now Yusif lives a life filled with research, art, music, web design, and business. His experiences and these focusses have carved Yusif into the man he is today where his work at Centric is highly valued both internally, by partners and external bodies.